PepsiCo Secures FRS Healthy Energy Brand

PepsiCo Beverages Americas (PBA) has signed an agreement with The FRS Company, Foster City, CA, to distribute its FRS Healthy Energy brand of products, which contain a patented formula of quercetin (QU995), green tea extract and vitamins. The deal strengthens PepsiCo’s go-to-market infrastructure, which recently has secured similar deals with other fast-emerging brands such as Tampico, Muscle Milk and ONE. Under the terms of the agreement, PepsiCo will be the exclusive distributor for FRS’ ready-to-drink beverages, powders and soft chews in select channels spanning markets outside the Western U.S., where the brand has posted strong growth for several years. PBA will begin distribution this month.